Week 8

Dunkin was once again pretty active this week with already 5 posts before the week is over. Anyways, the first one that I chose to look at was one advertising a new coffee flavor, the cookie butter cold foam. It was only posted 10 hours ago (at the time I’m looking at it) and it already has 520 comments. I think that may be one of the highest comment counts we have seen yet, which is interesting how much better the advertising posts seem to do than the funny ones. The next picture I looked at was also sort of advertising, it was a picture of Santa running with a peppermint mocha in his sleigh with the caption “me when I hear peppermint mocha is back.” This post was also pretty highly interacted with, having 435 comments and being posted about 2 days ago. I think dunkin fans seem to really enjoy the new things that dunkin has to offer and maybe that is why these advertisements get so much attention.